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Sorry Wrigley's, You Do Know Best


I owe the Wrigley's Gum company an apology. When they first changed Extra gum from the traditional gum package to the new gum-portfolio package I was very angry. I complained about it to everyone I knew. I said, Wrigley's didn't know what they were doing. I said, don't they know people don't like change?! I told people that getting a piece of gum had now become a laborious process. Instead of just pulling out a piece like before, now I first had to slide out the closure tab, then open the top, take out a piece, fold down the top, and finally, fasten the tab back into the little slot (whew!).

I went to Costco and bought a carton full of traditionally-packaged gum. Ha! I'd shown them! They couldn't force me to go along with their crazy marketing scheme! So I ate all that Costco gum, well, I didn't eat it, I guess I chewed it, and at some point, not sure when, maybe around pack #7, realized the huge advantage the new packaging had over the old packaging. With the old packages, after pulling about a third of the sticks out of the pack, all the rest of the gum would fall out into my purse. It gets old having to go on a treasure hunt in your own purse every time you want a piece of gum. And once out of the package, the pieces get all beat up, and pennies get wedged in the little protective sleeves; all in all, it's kind of gross. That never happened with the gum portfolio.

So Wrigleys, I apologize. You're new packaging is genius. You were right; I was wrong. Thanks for forcing me into the 21st Century of gum package technology.

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